Ricah's Big Bites Food Products

Ricah's Big Bites Food Products Success Story

Heavenly munchies of cassava and taro are light and healthy foods that turned Ricardo A. Buban also known as Ricah into a full-fledged entrepreneur providing livelihood to many people in the community. He named his business Ricah Big Bites Food Product and was formally launched in 2014 in Sorsogon with the help of DTI-CARP Specialist Lea Mapagdalita who directed the Skills Training on Food Processing.

The business started producing cassava and taro chips with a modest capital of Php 385.00. Customers loved the unique native tidbits which encouraged Mr.Buban to develop more local products. This time added turmeric, ginger and lemon grass as healthy and natural alternatives to artificial drinks.

To further improve the product, Ricah attended more training on packaging and labelling, as well as benchmarking and selling mission =, sponsored by DTI-CARP. They also participated in the Kasanggayahan Provincial Trade Fair in Sorsogon. Thereafter, local buyers got a better grasp of what the business is about. It chimed with small enterprises in Cumadcad, Castilla, Sorsogon, where its display center is located.

After 2 years, the business introduced more tasty food products that became instant hit to the clients. Food delights like achara (pickles), tablea (cacao), rice coffee and cacao powder were among the crowd favorites during Orgullo Kan Bicol Regional Fair in SM Megamall under DTI-CARP booth.

In 2017, Mr.Buban, successfully completed the 12 sessions of KMME, earning him acclaim as proficient mentee. He was subsequently invited as a resource speaker/ trainer on food processing as well as packaging and labelling colloquium around Bicol region. Moreover,Ricah actively participated in numerous exhibits such as the International Food Expo (IFEX) in World Trade Center, Pasay City, OKB Regional Trade Fair in SM Megamall, Mandaluyong, and Business Trade Mission at Kuala Lumpur.

From various competitions, Ricah garnered awards like Bishop Francisco Gaiza Trade Fair Winner: Trendiest Packaging, Kasanggayahan Trade Fair Winner: Best MSME Booth, Higos Bikol Trade Fair Winner: Best Dressed Booth, and SIKAT PINOY Trade Fair Winner: Most Innovative Product. In 2017, Ricah applied for Halal Certification.

Ricah is already certified by the Intellectual Property Office of the Philippines and with FDA-LTO Registration and has applied for Certification of Product Registration (CPR). The business was also acknowledged at World Class Philippines 2018 as Innovative Organic Food Products Provider, and became a Katha Awards Nominee for Best New Products, ending with the 2nd and 3rd ranks. Lately, Ricah took home the award in Quest for Most Innovative Pili Products Winner and Best Appetizer and Condiments, and Most Innovative Pili Products held in Sorsogon City on June 27, 2018.

Now, Ricah has 27 variants supplied to some mallls and pasalubong centers from Bicol to Manila area and is envisioned to seize more markets in the future.

Ricah's success is attributed to its dedicated workforce comprised of students, housewives and farmer-beneficiaries of CARP. The business remains a social enterprise, concerned not only with profit but also the welfare of the people behind its success.