Marahuyo, is an ancient Filipino word that not only means to be enchanted, it carries with it an emotional depth and gravitas few Filipino words can match. It is therefore an inspired leap of the imagination when the Philippine Department of Trade and Industy through its Go Lokal! platform, in partnership with Duty Free Philippines Corporation and with the creative direction of Budji Layug launched Marahuyo--the home of the most impressive collection of Philippine fashion designer brands.
At its core, Marahuyo goes beyond just being a premium luxury store showcasing the best of Filipino creativity. On one hand, it is a platform that has a clear goal of elevating both established and upcoming Filipino luxury fashion designer brands to larger, more discriminating markets. And on the other, it is a philosophy in which Filipino luxury designer products are not only 100% Filipino made in terms of craftsmanship and materials, it also aims to enthrall and gratify the senses in terms of design and creativity.
Joanique is an emerging contemporary brand reflective of authentic design, cultural reference and hand crafted excellence. Founded in 2011 by Malou Araneta, Joanique is a Philippine-based fashion accessory brand that thrives to showcase modern and distinct handmade creations which define a global Filipino artistry. Each masterpiece is a fusion of natural components with visionary advocacy of awareness and sustainability.