Lagu is the world’s first beach-friendly beach blanket that is proudly made in the Philippines. Unlike ordinary towels, Lagu repels sand, allowing you to lay with ease while also conserving the beach. Its unique linen blend is allergen-free and has quick-dry properties, keeping it fresh for repeated use. Friendly to both you and the beach, Lagu is the only beach blanket you’ll need for your life on the sands.
This same functional philosophy is applied to the new Lagu Summer Collection, stylishly beach-friendly apparel and footwear designed to keep up with the beach lifestyle while still ensuring that beachlovers still get to save the sand and the beach.
The Lagu Story
Every year, millions of people take trips to beach destinations around the world for fun and relaxation with family and friends. However, with each passing year, shorelines at these beaches are inching ever closer to the foot of resorts.
While global climate change and rapid development are the obvious culprits, another less apparent factor plays just as big a role in sand depletion – tourists. A university study estimates that every tourist unintentionally displaces at least three handfuls of sand per day.
Along with climate change and over-development, the rate of natural sand replenishment in beaches simply cannot keep up.
Lagu aims to be part of the solution by offering a whole line of eco-friendly beach essentials made out of fabric that repels sand, making it easier to keep the sand on the beach, where they belong.
By using Lagu, beach-goers can help keep sand on the beach instead of clinging to towels where they are washed away in drainages of laundry machines, never to be returned to the beach.
“Did you know…that an average beach-goer takes about 170g of sand away from the beach? That’s almost 3 handfuls of sand!”